With new companies in almost every sector imaginable popping up left and right, it gets more and more challenging for companies to stay ahead of their competition-but this doesn’t mean it can’t be done of course. It’s all about finding different ways to cater to your customers-not trying to imitate other organizations which can result in products they don’t identify with, a conflicting brand image, and projects that never catch traction.
Wanna beat your competitors? Wanna stay “winning”?
Let’s take a glance at some of the ways top Fortune 500 companies of the world stay dominating their competition!
Shake Things Up
It’s all about making your customers thirsty for your offerings-just as Apple did with the iPad and just about every new iPhone that comes out. Innovation is key to excitement. Get them excited about you’re offering. How can you change the landscape? Shake things up!
Ask Yourself, “Why us”?
Your business should stand alone and stick out from all of your competitors. What’s your value proposition? What makes you’re company different? Consider various aspects of your business including products/services, customer service, customer demographics, niches, locations/hours, or even how you approach your marketing efforts. What do you want to be known for?
Customer loyalty is crucial. Create a database for your loyal customers and occasionally show them a little love. Gestures such as sending seasonal cards, offering discounts, and customizing their orders/services are cool way to let customers know that you appreciate their business. Get creative with it, it’ll be appreciated.
Learn Your Customers
Understanding customer needs and tailoring your products or services to them is a real science which provides real results-it’s the foundation of any business model. Spend time with R&D (Research & Development) and really get to know things such as: what motivates your customers, what they may be struggling with, and/or what changes they may be looking to make.