The convenience and increasingly popularity of Massive Open Online Courses aka “MOOCs” has created a much-welcomed space for busy professionals and students alike to continue their education. One rising star that’s definitely setting itself up to be around for quite some time is Coursera. Since its inception in 2012 Coursera has gained international attention as one of the leaders in online courses, business certifications, and degree offerings.
Their ability to provide instruction from over 140 prestigious higher education institutions such as Stanford University, Wharton School of Business, Yale University, and Duke University at considerably economical pricing (with courses & certs ranging from $30-$99 and degrees from $15-25k) has translated into massive accessibility for any and every one to world-class educational facilities.
And even better, the courses/certifications include easy-to-follow course outlines, peer-reviewed assignments, online discussion forums, and video lectures-which is topped off by a certificate upon completion.
Most business professionals (and entrepreneurs) are always interested in finding new ways to expand their intellectual capital to either advance at work or increase their business prospects, which is why these courses offer a great solution to stay ahead of the game.
Below we’ve singled out the most popular and highest reviewed online courses and certifications provided by Coursera.
- Learning How to Learn: Powerful mental tools to help you master tough subjects – University of California at San Diego
- Introduction to Public Speaking – University of Washington
- Business English Communication Skills Specialization – University of Washington
- A Crash Course in Data Science – John Hopkins University Certification
- Digital Marketing – University of Illinois Certification Course
- Search Engine Optimization (SEO) – University of California-Davis
- Marketing Mix Implementation Specialization – IE Business School
- Social Media Marketing – Northwestern University Certification
- Business Analytics – Wharton School of Business, University of Pennsylvania
- Successful Negotiation: Essential Strategies and Skills – University of Michigan
- Content Strategy for Professionals – Northwestern University
Our Top 11 Coursera Certification Courses:
Learning How to Learn: Powerful mental tools to help you master tough subjects – University of California at San Diego Led by Oakland University professor Barbara Oakley and Salk Institute professor Terrence Sejnowski, this course covers studies how the brain uses different memory techniques to acquire information along with researched-based best practices to help change the way that you think in order to become a master at any new skill that you’re looking to acquire. This course is the ultimate mind deconstruction and is perfect for those looking to super-charge their approach to learning and increase their testing taking skills.
Introduction to Public Speaking – University of Washington Taught by Dr. Matt McGarrity, Principal Lecturer, this course works to prepare you to be a master of public speaking and provides effective preparation and delivery. If you’re someone who’s hands become sweaty and heart increases by the second when preparing to deliver a speech to large audiences this course may be a great fit.
Business English Communication Skills Specialization – University of Washington Led by Extension Lecturers of International & English Language Programs, Richard Moore, Daphne Mackey, and Wendy Asplin, this communication specialization offers a unique approach to improving business communication skills in professional environments. It provides ways to not only expand your vocabulary and reading/writing skills, but also delves into situational interactions in bot social and professional settings.
A Crash Course in Data Science – John Hopkins University Certification Instructed by Dr. Jeff Leek, Dr. Brian Caffo, and Dr.Roger D. Peng, all Associate Professors of Biostatistics at the Bloomberg School of Public Health, this crash course in data science class is only a week long but provides phenomenal insight into how data science plays a huge role in every industry, the structural makings of data science projects, essential tools used in its study, and ways to identify successful and unsuccessful data science projects. They’ve saved potential students from a snooze-fest by removing all the super “techie” terms and applications, but yet have provided an easy to comprehend introduction to data science that goes way behind scratching the surface.
Digital Marketing – University of Illinois Certification Course During this specialization training provided by various instructors including Kevin Hartman, Head of Analytics at Google, you’ll cover develop a deeper understand of the fundamentals of digital marketing by delving into areas including Search Engine Optimization (SEO), Social Medial Marketing, and the Data Analytics that that are used to drive digital marketing.
- The first course, Marketing in a Digital World, was rated by INC Magazine as one of The 10 Hottest Online Classes for Professionals in 2015.
- Ranked in the top five courses across multiple MOOC providers.
- The Digital Marketing Certificate was the top coveted certificate on Coursera in 2015.
Search Engine Optimization (SEO) – University of California-Davis Led by Dave Lloyd Senior Manager, Global Search Marketing and Rebekah May SEO Manager & Lead SEO Instructor this progressive course teaches you the nuts and bolts of SEO along with valuable insights into Google’s complicated search algorithms. It includes discussions about on/off-page SEO optimization, optimizing for local and international audiences, development SEO-ready content, as well as performing your own website audits to ensure that your site not only falls in line with the coding preferences of major search engines such as Google and Yahoo, but that it also contains a clear content structure that’ll maximize visitor engagement.
Marketing Mix Implementation Specialization – IE Business School Led by Ramon Diaz-Bernardo, Associate Professor Marketing this 4-course offering explores four main components of the marketing mix model which include Product (Brand and Product Management), Promotion (Communication Strategies, PR and Advertising), Place (Distribution Channel Strategy and Retail), and Pricing and how they all work together in order to effectuate successful go-to-market launches. At the completion of the four courses you’ll participate in a Capstone Project that’ll allow you to implement these ideas by running an actual product through a marketing mix. How exciting!
Social Media Marketing – Northwestern University Certification Created and taught by Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc., this 6-course specialization teaches you how to stimulate growth and develop effective brand positioning by way of various social medial tools and platforms. It also focuses on how to create note-worthy content that appeals to today’s social media audiences, and is capped off with a Capstone Project of course for “real world” practice. As a bonus, the instructor includes access to an exclusive marketing toolkit to all certificate earners!
Business Analytics – Wharton School of Business, University of Pennsylvania During this 5-course certification multiple professors of various studies from Wharton’s School of Business pull back the curtains on business analytics at its core to demonstrate how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations. Concluding the course is a Capstone Project where you’ll apply your newly learned skills to a “real world” data set to offer the best business strategy recommendations.
Successful Negotiation: Essential Strategies and Skills – University of Michigan Instructed by George Siedel, Williamson Family Professor of Business Administration and Thurnau Professor of Business Law, the Successful Negation course provides a methodical approach to negotiations that can be applied to everything from negotiating cell phone charges to business partnerships. Siedel has received numerous teaching awards, has taught internationally, and has authored several numerous books and articles, which explains why this course has attracted hundreds of thousands of students and is one of Coursera’s most popular classes.
In the course, you’ll cover the four steps to a successful negotiation:
- Prepare: Plan Your Negotiation Strategy
- Negotiate: Use Key Tactics for Success
- Close: Create a Contract
- Perform and Evaluate: The End Game
Content Strategy for Professionals – Northwestern University During this course professors John Lavine and Candy Lee discuss how content strategy uses trustworthy and credible media sources to build authority while remaining aligned with organizational objectives. Last but not least, there’s a Capstone Project included in this certification that allows you to apply the skills that you’ve learned to provide feedback on some of the real challenges faced by some of the organizations of today.
The 4 courses included in this specialization are:
- Engaging Audiences
- Managing Content
- Expanding Your Content’s Reach
- Ensuring Your Content’s Impact
Coursera also offers a 7-free trial to test out the courses as well as refund policies that vary based on the course payment option, and they’re monthly and yearly subscription plan options provide convenient payment options for those interested in continued learning opportunities-it doesn’t get more risk-free than that!